The email makeover includes the following services:
We check that your e-mailing is set up correctly from a technical point of view and that you are not blacklisted.
We check the source code of existing templates for errors, display and compatibility issues.
Client compatibility check
We check the displayability in different email clients.
We analyze the current design considering the presentation with and without images, positioning of your first call-to-action, differentiability of content, coding of information and compliance with your CI.
We analyze the existing content in terms of clarity, benefit for the target group, added value foundation, complexity and objective.
We advise on the set-up and targeting of individual emails (campaigns), engagement program emails or auto-responders including definition and review of objectives. This incorporates our findings on effective emails and known psychological mechanisms.
We revise your content incl. Subject, Pre-Header and Template and optimize them for the target audience.
Optimization of the design
We revise the design based on experience. We take into account compatibility in different clients, focus on mobile devices and compliance with your CI.
We develop a test strategy for you to ensure that the changes we implement are also sustainably aligned with your target group and gradually improved.