You want to optimize your B2B marketing and processes?

Pardot is a marketing automation platform that was acquired and integrated by CRM system Salesforce in October 2012. Pardot (Marketing Cloud Account Engagement) helps companies generate, qualify and nurture leads in B2B business. It offers features such as email marketing, lead scoring, landing page creation, marketing campaign automation, and extensive reporting capabilities.

The renaming of Pardot to Marketing Cloud Account Engagement reflects the tight integration between Pardot and Salesforce’s Marketing Cloud. The renaming highlights that Pardot, as part of Marketing Cloud, provides a seamless experience for marketing and sales teams to collaborate on accounts and provide comprehensive customer support. We are still getting used to the new name and will take it into account as soon as the renaming has been accepted by the market and users.

The exact cost of Pardot depends on several factors, such as the number of users, the edition of Pardot, and the desired features. There are several pricing models and options to choose from. It’s best to contact Salesforce directly to get accurate pricing information tailored to your specific needs. You can find an overview of the list prices here .

The implementation time of Pardot can vary depending on the individual requirements and the complexity of the project. Usually, the implementation can be completed within weeks or a few months. However, the exact duration depends on factors such as the size of the company, the existing system integration and the scope of the customizations.

Yes, Pardot (Marketing Cloud Account Engagement) is compatible with data protection. It provides data protection compliance features, including ways to manage consent, secure data, and meet requirements such as the GDPR (General Data Protection Regulation) and other applicable data protection laws.

Pardot (Marketing Cloud Account Engagement) supports lead generation by providing tools to capture leads through multiple channels such as forms, landing pages and social media. Marketing managers can create automated workflows to qualify leads and send them relevant content based on their interactions.

Pardot (Marketing Cloud Account Engagement) helps marketing managers manage email marketing campaigns. It allows you to create, send and track personalized emails to leads and customers. With Pardot, you can create automated email campaigns to send the right content to the right audience at the right time.

Pardot (Marketing Cloud Account Engagement) provides lead scoring and lead nurturing capabilities. Lead scoring allows marketing managers to prioritize leads based on their behavior and interaction with marketing activities. Lead nurturing allows you to create automated campaigns to provide leads with relevant content and follow them through the sales cycle.

Pardot (Marketing Cloud Account Engagement) provides comprehensive reporting and dashboard capabilities that allow marketing managers to track the ROI of their marketing activities. They can analyze metrics such as leads, conversions, revenue, and campaign performance to measure the success of their marketing efforts and inform future decisions.