Data driven decision making Archives

Wissenswertes rund um Digitalisierung

Guide to Lean Marketing Automation

4 tips from the practical experience of a marketing manager that will help you implement marketing automation projects quickly and successfully.

Oliver 30. September 2022

Sales Quota: Higher Target Achievement and Happy Salespeople with Connected Planning

We know them, love them or hate them: sales quotas. They are actually intended to stimulate growth and provide motivation – after all, if they

Finn 7. September 2022

Data Privacy

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary Cookies

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	This Cookie gets set by GDPR Cookie Consent Plugin. This Cookie is used to save the users selected choice for Cookies in category "Analytics".
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
lpv104442	30 minutes	This LPV cookie is set to prevent us from tracking multiple page views for a single object during a 30-minute session. For example, if a visitor reloads a landing page multiple times in a 30-minute period, this cookie prevents each reload from being tracked as a page view.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
visitor_id104442	13 months	The visitor cookie consists of a unique visitor ID and the unique identifier of your account. For example, the visitor ID 10101010 is stored in the cookie name visitor_id12345. The account ID 12345 ensures that the visitor is tracked in the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id104442-hash	13 months	A visitor's hash cookie contains the account ID and is used to store a unique hash value. For example, the cookie name visitor_id12345-hash stores the hash value "855c3697d9979e78ac404c4ba2c66533" and the account ID is 12345. This cookie is a security measure to ensure that a malicious user cannot fake a visitor and access information about potential customers.
wp-wpml_current_language	Session	Saves the website language for the current session.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
AnalyticsSyncHistory	1 month	Used to store information about the time a sync took place with the lms_analytics cookie.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	5 months 27 days	Used to store consent of guests regarding the use of cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	13 months	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_46635643_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

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